About

Hi, I'm
Hudson.

Portrait of Hudson Hower

Hudson Hower · Director · Charlotte, NC

I'm a commercial director and founder of Unify.

I've directed global campaigns, comedic brand spots, documentary stories, and commercial work for big ol' brands like Lenovo, to down-home organizations making an impact in their communities.

I love making great work, but more than that I love building relationships. I think that the secret to a good campaign is genuine connection, and that starts with truly understanding the thumbprint of a brand, the message, and the people involved.

People tell me I bring energy to projects. My business partner says I'm the loudest guy he knows. I believe high standards and a great attitude can coexist, and that productions work best when everyone feels respected, trusted, and excited to contribute.

I love preparation, collaboration, and finding those unexpected moments that make a campaign memorable.

Hudson directing
Hudson behind the camera on a film shoot
Studio shoot with blue backdrop
Directing athletes on set
On set
Hudson directing on the Lenovo prep day
Hudson with talent between takes
Hudson holding a jar of peanut butter pretzel nuggets
Hudson on set having coffee beside the camera rig

Capabilities

Directing

Global campaigns · comedic brand work · documentary · retail · narrative commercial.

Creative leadership

Concept development, treatment writing, board direction, talent direction.

Post oversight

Editorial, color, sound, and final delivery — involved through finish.

Production scale

From single-day brand shoots to multi-week, multi-unit global campaigns.