About
Hi, I'm
Hudson.

Hudson Hower · Director · Charlotte, NC
I'm a commercial director and founder of Unify.
I've directed global campaigns, comedic brand spots, documentary stories, and commercial work for big ol' brands like Lenovo, to down-home organizations making an impact in their communities.
I love making great work, but more than that I love building relationships. I think that the secret to a good campaign is genuine connection, and that starts with truly understanding the thumbprint of a brand, the message, and the people involved.
People tell me I bring energy to projects. My business partner says I'm the loudest guy he knows. I believe high standards and a great attitude can coexist, and that productions work best when everyone feels respected, trusted, and excited to contribute.
I love preparation, collaboration, and finding those unexpected moments that make a campaign memorable.









Capabilities
Directing
Global campaigns · comedic brand work · documentary · retail · narrative commercial.
Creative leadership
Concept development, treatment writing, board direction, talent direction.
Post oversight
Editorial, color, sound, and final delivery — involved through finish.
Production scale
From single-day brand shoots to multi-week, multi-unit global campaigns.